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How to Master the Garden Party Wedding Dress Code for Men
A garden party wedding is a charming blend of elegance and relaxed outdoor vibes. But dressing for one can be tricky—striking the right balance between formal and casual while keeping...

Menswear Rules: Why They Matter (And Why They Don’t)
Menswear rules serve as a valuable guide, rooted in tradition and offering a foundation for dressing well. However, they are not rigid laws but rather suggestions that can be adapted...

How to Wear Suits Properly: A Complete Guide
A well-tailored suit is one of the most powerful tools in a man's wardrobe. Whether you’re dressing for a business meeting, wedding, or special event, mastering the art of wearing...

What is the Super S system?
To distinguish superior Merino wool suiting fabrics, the SUPER S labelling program identifies the softness of fine Merino wool fabrics. The higher the S number, the finer the wool fiber...

Why Grey Suits are the Best Choice for Your First Suit
When it comes to building a versatile wardrobe, your first suit is a pivotal piece that sets the tone for your personal style. While black and navy often come to...

Why Bespoke? The Case for Tailored Menswear
In a world of fast fashion and mass production, one may wonder: why go bespoke? Why invest in something tailor-made when off-the-rack clothing is readily available at every department store?...

From Ceremony to Celebration: Mastering the Groom’s Jacket Change
One of the most modern and dapper trends for grooms is the strategic jacket change—from ceremony to reception—that allows you to seamlessly transition from formal to festive without missing a...

Master the Art of Suit Separates
The ability to mix and match different pieces to create a variety of outfits. By investing in a few key pieces, you can create multiple looks for different occasions.